makromusic
+1413% Growth in Keyword Visibility on the App Store
Expanded from 22 to 333 Indexed Terms in 3 Months
makromusic’s visibility challenge was tackled through a structured ASO strategy focused on high-intent music and lifestyle keywords. Within 90 days, we grew indexed keywords on the App Store by over 14x, moving from 22 low-traffic terms to 333 optimized, ranked keywords.
This keyword expansion not only boosted search visibility but also contributed directly to a +30% increase in conversion rate during the same period.
Strategic keyword clusters focused on music discovery
Weekly iteration and tracking
Blend of short-tail and long-tail terms
App Rating Improved to 4.5★ on Google Play
From Low Trust to High Credibility in Under 90 Days
Before working with Grovix, makromusic’s app rating in Turkey stood at 3.4★, limiting user confidence and discoverability. We implemented a structured in-app review strategy, combining engagement timing, contextual prompts, and real-time feedback analysis. Within 3 months, the rating climbed to 4.5★, significantly improving store perception and download motivation.
Targeted in-app prompts for satisfied users
Timing optimization based on engagement signals
Monitoring feedback loops for fast resolution
Keyword Ranking Improvements Across Core Terms
Keyword | First Week | Last Week |
---|---|---|
KW1 | #49 | #3 |
KW2 | Unranked | #1 |
KW3 | Unranked | #1 |
KW4 | #2 | #1 |
KW5 | #3 | #3 |
KW6 | Unranked | #2 |
KW7 | Unranked | #1 |
KW8 | Unranked | #1 |
KW9 | Unranked | #1 |
KW10 | Unranked | #1 |
This keyword performance table showcases how our ASO efforts led to top-ranking results across high-priority terms. While many keywords were completely unranked in the first week, over 70% reached Top 3 positions, and multiple terms hit #1 within less than 3 months. This demonstrates not only improved visibility, but also strategic targeting and technical execution.
Beyond rankings, this progress helped makromusic build trust, gain visibility, and ultimately attract higher-quality users. Rankings are just the output—what really changed was how the app was perceived and discovered by its core audience.
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