makromusic
+1413% Growth in Keyword Visibility on the App Store
Expanded from 22 to 333 Indexed Terms in 3 Months
makromusic’s visibility challenge was tackled through a structured ASO strategy focused on high-intent music and lifestyle keywords. Within 90 days, we grew indexed keywords on the App Store by over 14x, moving from 22 low-traffic terms to 333 optimized, ranked keywords.
This keyword expansion not only boosted search visibility but also contributed directly to a +30% increase in conversion rate during the same period.
Strategic keyword clusters focused on music discovery
Weekly iteration and tracking
Blend of short-tail and long-tail terms
App Rating Improved to 4.5★ on Google Play
From Low Trust to High Credibility in Under 90 Days
Before working with Grovix, makromusic’s app rating in Turkey stood at 3.4★, limiting user confidence and discoverability. We implemented a structured in-app review strategy, combining engagement timing, contextual prompts, and real-time feedback analysis. Within 3 months, the rating climbed to 4.5★, significantly improving store perception and download motivation.
Targeted in-app prompts for satisfied users
Timing optimization based on engagement signals
Monitoring feedback loops for fast resolution
Keyword Ranking Improvements Across Core Terms
Keyword | First Week | Last Week |
|---|---|---|
KW1 | #49 | #3 |
KW2 | Unranked | #1 |
KW3 | Unranked | #1 |
KW4 | #2 | #1 |
KW5 | #3 | #3 |
KW6 | Unranked | #2 |
KW7 | Unranked | #1 |
KW8 | Unranked | #1 |
KW9 | Unranked | #1 |
KW10 | Unranked | #1 |
This keyword performance table showcases how our ASO efforts led to top-ranking results across high-priority terms. While many keywords were completely unranked in the first week, over 70% reached Top 3 positions, and multiple terms hit #1 within less than 3 months. This demonstrates not only improved visibility, but also strategic targeting and technical execution.
Beyond rankings, this progress helped makromusic build trust, gain visibility, and ultimately attract higher-quality users. Rankings are just the output—what really changed was how the app was perceived and discovered by its core audience.
Achieve results like these.
Every success story starts with the right strategy. Let’s write yours.
