Akakçe Case Study: Building a Growth Culture Across Teams

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Building a Growth Culture Across Teams

Challenge

Despite market leadership, Akakçe battled departmental silos. Marketing, Product, and Tech teams executed in isolation, lacking unified KPIs and a shared growth vocabulary.

Solution

We delivered an intensive 3-day 'Growth Sprint' workshop. We aligned Product, Marketing, and Tech under a single North Star Metric, turning theory into an actionable execution playbook.

Results

4 Teams

Now actively aligned on growth efforts, utilizing a shared vocabulary for retention and acquisition strategies.

Testimonial

“

This collaboration with Grovix helped us raise awareness around mobile growth and contributed to the development of our team.

Ahmet KELEŞ

COO at Akakçe

Challenge

Despite market leadership, Akakçe battled departmental silos. Marketing, Product, and Tech teams executed in isolation, lacking unified KPIs and a shared growth vocabulary.

Solution

We delivered an intensive 3-day 'Growth Sprint' workshop. We aligned Product, Marketing, and Tech under a single North Star Metric, turning theory into an actionable execution playbook.

Results

4 Teams

Now actively aligned on growth efforts, utilizing a shared vocabulary for retention and acquisition strategies.

Testimonial

This collaboration with Grovix helped us raise awareness around mobile growth and contributed to the development of our team.

Ahmet KELEŞ

COO at Akakçe

Challenge

Despite market leadership, Akakçe battled departmental silos. Marketing, Product, and Tech teams executed in isolation, lacking unified KPIs and a shared growth vocabulary.

Solution

We delivered an intensive 3-day 'Growth Sprint' workshop. We aligned Product, Marketing, and Tech under a single North Star Metric, turning theory into an actionable execution playbook.

Results

4 Teams

Now actively aligned on growth efforts, utilizing a shared vocabulary for retention and acquisition strategies.

Testimonial

“

This collaboration with Grovix helped us raise awareness around mobile growth and contributed to the development of our team.

Ahmet KELEŞ

COO at Akakçe

Breaking Silos: Collaboration in Practice

We moved beyond theoretical slides. We facilitated live, hands-on workshops where Product, Marketing, Design, and Tech teams sat at the same table to audit the user journey together. For the first time, developers saw the direct impact of code on UA costs, and marketers understood product limitations. We spotted friction points that no single department could see in isolation.

A Unified Growth Language

The biggest outcome wasn't just a list of tactics; it was alignment. By defining a shared 'North Star Metric', we ensured that every team—from design to engineering—optimized for the same goal: Retention and LTV. The 'us vs. them' mentality was replaced by a unified data culture, turning insights into immediate action items.

Key Metrics

3 Days

Intensive Growth Sprint

3 Days

Intensive Growth Sprint

3 Days

Intensive Growth Sprint

4 Teams

United under one KPI

4 Teams

United under one KPI

4 Teams

United under one KPI

1 Roadmap

From theory to execution

1 Roadmap

From theory to execution

1 Roadmap

From theory to execution

This wasn’t just about ASO, events, or dashboards — it was about installing a growth operating system. By the end of the program, teams didn’t just know what to do; they understood why it matters and how to execute together. The biggest shift wasn’t in tools, but in mindset. That’s what makes the growth sustainable.