Acquisition: Targeting High-LTV Keywords
We shifted the ASO focus from 'volume' to 'value'. Instead of chasing generic traffic, we targeted niche, high-intent keywords in competitive markets like Brazil and the US. The result? We scaled ranked keywords from 37 to 432 in just 30 days, bringing in users who were actually ready to pay.
Monetization: The Paywall Experiment
Traffic is useless if it doesn't convert. We ran weekly A/B tests on paywall designs, pricing tiers, and offer timing. By analyzing user behavior segments, we found the optimal price elasticity, driving a consistent 40% increase in ARPU over 6 months without hurting retention.
From Keywords to Revenue Engines
This growth was never just about vanity metrics; it was about unlocking discoverability in a saturated vertical.
Over 90% of targeted terms reached Top 5 rankings, with multiple keywords hitting #1 in key markets like Brazil and the US.
But the real outcome was sustainable revenue growth. We achieved this by strategically aligning visibility with product experience and pricing tiers.
Beyond rankings, this foundation enabled BlindStory to monetize efficiently and scale aggressively across multiple regions.
