The Semantic Expansion Strategy
We didn't just optimize existing keywords; we expanded the entire semantic core. By targeting high-opportunity, low-competition long-tail keywords initially, we built momentum. Within 90 days, indexed keywords jumped from 22 to 333, propelling the app to Top 3 positions for high-volume generic terms.
The Trust Turnaround (CRO)
Visibility means nothing without trust. We identified that the 3.4★ rating was the biggest friction point. By implementing intelligent 'Rate Us' prompts triggered only after positive user moments (e.g., a successful music match), we boosted the rating to 4.5★, directly increasing the Conversion Rate by 30%.
Keyword Ranking Improvements Across Core Terms
Keyword | First Week | Last Week |
|---|---|---|
KW1 (High Volume / Generic) | #49 | #3 |
KW2 | > 100 | #1 |
KW3 | > 100 | #1 |
KW4 (High Volume / Generic) | #2 | #1 |
KW5 | #3 | #3 |
KW4 (Competitor Brand) | > 100 | #2 |
KW7 | > 100 | #1 |
KW8 | > 100 | #1 |
KW4 (Competitor Brand) | > 100 | #1 |
KW10 | > 100 | #1 |
Ranking #1 for high-volume generic keywords isn't luck. It's the result of a semantic core expansion strategy that targeted user intent, not just search volume.
